Alarming News

June 23, 2009

Corporate sponsors: evil until you need them

Almost two years ago I wrote about a great idea to sell different subway stations to corporate brands, like Disney. And now it’s becoming a reality, at least for one station in Brooklyn.

I still think it’s an awesome idea, now more than ever. The only problem is the MTA can’t balance ten dollars, let alone the millions they’re responsible for, and this is just going to add money that they will blow through. And it isn’t going to stop the planned fare increase because that’s happening next week, corporate sponsors be damned.

Commuter Nick Desio said it best “They can call it anything they want, as long as my train’s on time.”

Posted by Karol at 09:38 PM | Comments (8)
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