Corporate sponsors: evil until you need them
Almost two years ago I wrote about a great idea to sell different subway stations to corporate brands, like Disney. And now it’s becoming a reality, at least for one station in Brooklyn.
I still think it’s an awesome idea, now more than ever. The only problem is the MTA can’t balance ten dollars, let alone the millions they’re responsible for, and this is just going to add money that they will blow through. And it isn’t going to stop the planned fare increase because that’s happening next week, corporate sponsors be damned.
Commuter Nick Desio said it best “They can call it anything they want, as long as my train’s on time.”
Posted by Karol at 09:38 PM
Technorati Tags: MTA+Corporate+sponsors
Your train won’t be on time. Enjoy staring at pictures of Mary Poppins while you wait.
The MTA could probably also make money by installing speakers and playing “I’d like to buy the world a Coke” for the entire ride. I don’t want all of my public space to be sponsored.
Music would actively get in the way of your day. Renaming a station, not.
Enjoy staring at pictures of Mary Poppins while you wait.
Yes, because there are no subway ads now, you just stare at the beautiful scenery.
Im sorry when was the last time you rode the subway, again?
Oh I ride the subway. Just not every day because I work from home. Don’t hate.
Oh, I’m not hating. I worked from home last year and didn’t take the subway once. Hate the subway. I got a life threatening lung infection a week after I started taking the filthy thing again.
Do you have that poor an immune system, or is it that you don’t believe in washing your hands after arriving at home or work?