Alarming News

June 23, 2009

Corporate sponsors: evil until you need them

Almost two years ago I wrote about a great idea to sell different subway stations to corporate brands, like Disney. And now it’s becoming a reality, at least for one station in Brooklyn.

I still think it’s an awesome idea, now more than ever. The only problem is the MTA can’t balance ten dollars, let alone the millions they’re responsible for, and this is just going to add money that they will blow through. And it isn’t going to stop the planned fare increase because that’s happening next week, corporate sponsors be damned.

Commuter Nick Desio said it best “They can call it anything they want, as long as my train’s on time.”

Posted by Karol at 09:38 PM |
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Comments

Your train won’t be on time. Enjoy staring at pictures of Mary Poppins while you wait.

Posted by: NDS at June 24, 2009 at 6:10 am

The MTA could probably also make money by installing speakers and playing “I’d like to buy the world a Coke” for the entire ride. I don’t want all of my public space to be sponsored.

Posted by: Charles at June 24, 2009 at 11:21 am

Music would actively get in the way of your day. Renaming a station, not.

Posted by: Karol at June 24, 2009 at 11:23 am

Enjoy staring at pictures of Mary Poppins while you wait.
Yes, because there are no subway ads now, you just stare at the beautiful scenery.

Posted by: Karol at June 24, 2009 at 11:55 am

Im sorry when was the last time you rode the subway, again?

Posted by: nds at June 24, 2009 at 12:50 pm

Oh I ride the subway. Just not every day because I work from home. Don’t hate.

Posted by: Karol at June 24, 2009 at 12:58 pm

Oh, I’m not hating. I worked from home last year and didn’t take the subway once. Hate the subway. I got a life threatening lung infection a week after I started taking the filthy thing again.

Posted by: NDS at June 24, 2009 at 2:55 pm

Do you have that poor an immune system, or is it that you don’t believe in washing your hands after arriving at home or work?

Posted by: Perry Eidelbus at June 27, 2009 at 2:36 pm
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