Posted by Karol at 12:48 AM
Interesting bit about bloggers and corporations. Bloggers like Hugh MacLeod have said for awhile now that blogs are going to be an important part of a company’s marketing strategy. One only has to look at Robert Scoble over at Microsoft.
Damn! Good for you. Very interesting conversation.
I personally think the presence of the tip jar is the one big ethical conundrum that blogging adds. As soon as someone gives a blogger even $10, there’s forever a gray area for the blogger around the giver and what whatever issues they support. At the same time, it’s cumbersome to the point of impossibility to note the donation every time it might be relevant.
I’m not so much thinking about political issues; I’m thinking of a case where a merchant gives a tip (even with no note attached) to some influential blogger. If that blogger now wants to write about a product sold by that merchant, do they have to disclose? Is one mention enough, or do they need to mention it every time?